Save Time by Repurposing Your Marketing Content for Wider Reach

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If you’ve been in marketing for any length of time, you probably know only a fraction of our social media followers actually see the content we post, let alone engage with it. That confirms what many of us know as the “Rule of 7.” That is, a person must see one message at least seven times before taking action. So rather than feel guilty or ineffective about posting the same content over and over again, why not use the rule to your advantage? 

In other words, let’s work smarter, not harder! Repurposing content with a fresh look or utilizing a different format will help fill your social media calendar without constantly generating new material — and remind your audience to take action on what they’ve already seen. Let’s look at an example from my work with True Charity.

Recently, we revamped our homepage to better convey our organization’s history and mission.

Starting with this content, I reshaped it into a few different formats to help our message travel further. Let’s take a look at three of them.

First, I created a social media post by reformatting the story using visual graphics. Retelling the story in this way brought a fresh look to those who’ve already viewed our homepage and appealed to the visual learners in our audience.

Second, I used video to share our message. According to Hubspot, short-form video delivers the highest ROI (return on investment) compared to other formats such as images and graphics, so to reach a whole new section of our audience, our videographer recorded James Whitford sharing True Charity’s story. As an added plus, videos can be shared on any of our social media platforms (including YouTube), further spreading our reach.

And lastly, I shared the content in an email, directing readers to our new homepage. So with just one piece of content, I created four versions to share with our website, social media, Youtube, and email audiences. 

Sharing the same content so many times may seem like overkill but think about this: How many times have you received another email reminding you to finally do what’s been on your to-do list for six months? (Speaking from experience here 🙋‍♀️). So from one busy person to another,  I encourage you to remember there’s no reason to reinvent the wheel. People need several nudges to seal the deal. Just reuse and repurpose your content to keep consistently fresh and persuasive messages flowing to your audience.

This article is just the tip of the iceberg for the practical resources available through the True Charity Network. Check out all of the ways the network can help you learn, connect, and influence here.